Avanti
“For some time now Avanti’s vision has been to sponsor a team who will race our cycles on the world’s biggest cycling stage, the Tour de France,” says John Struthers, owner and Managing Director of Avanti. “It’s a perfect fit with PureBlack Racing’s plan. We’re helping them to compete in the UCI US Continental Tour in 2011 with the ultimate aim of becoming a ProTour Team with entry to the Tour de France by 2015. We’re also fully supporting the U23 squad.
“What better way to celebrate 25 years of Avanti success than by founding a relationship between two organisations that share a common vision. It’s also an opportunity for Avanti to use PureBlack Racing as a marketing platform to enable us to achieve some our international business objectives.”
‘Avanti’ was born 25 years ago from a passion to deliver a quality range of bikes that had a real sense of style and performance while not compromising on value for money. The brand was started by John Struthers, owner and operator of Sheppard Industries Limited, a privately held New Zealand company established in the 1940’s and bought by Struthers in 1980. Since 1985 the brand has grown consistently and has a dominant share in both the New Zealand and Australian markets with over one million Avanti’s sold to Kiwi and Australian riders over the past 25 years. In 2009 the company commenced distribution in several other key off shore markets and has plans for further expansion in the future. All Avanti bikes are proudly designed down-under from the businesses head quarters in Mount Wellington. Avanti is a proud foundation partner and fanatical supporter of Pure Black Racing and is united with the dream of a kiwi team competing successfully in the Tour De France.
Atlantis Healthcare
Atlantis Healthcare employs the latest developments in health psychology and communication technologies to address this issue to improve health outcomes for patients, and deliver optimal value for all.
Established in New Zealand in 1996, Atlantis Healthcare now operates globally with a central research and development facility complemented by hub offices in five countries across Europe, the United Kingdom and Australasia. Clients include health professionals, research companies, public health organisations and pharmaceutical companies.
Shimano
To be a leader you have to ride like a leader. That means making intelligent choices with your equipment and that’s why so many pro riders choose Shimano technology for their bicycle componentry. Shimano’s commitment to technology and innovation ensure the excellent performance of your bicycle. The rest is up to you.
AUDI
Audi New Zealand has been the leading luxury car brand in the New Zealand market place for the last three years. Our constantly evolving model range is important to this but it’s Audi’s suitability to New Zealander’s active lifestyle that has been a crucial factor to our success. With quattro all wheel drive and Avant and SUV alternatives, Audi is perfectly suited to New Zealander’s skiing, fishing, and obviously cycling pursuits. This is one of the reasons we have teamed with our retail partner Continental Car Services Audi in supporting Pure Black Racing’s ambitious endeavours. Audi New Zealand would like to wish Pure Black Racing all the best for their exciting future ahead.
Continental Car Services
With a passion for fine automobiles Continental Car Services is the best place for you to find your Audi. Whether you are looking for a quality new or pre-owned vehicle, come and see our experienced sales representatives first. With a factory authorised service department and a range of financial options we go the extra mile to make every customer’s experience a quality experience. The Audi’s we provide PureBlack racing are the perfect car for every cycling enthusiast.
Kenda
Kenda. As serious about performance as you are. We know you’re driven by the goals you want to achieve. A higher summit, a steeper climb, a faster finish time. Since 1962, Kenda has made bicycle tyres and tubes that are designed to help you be your best. We offer the latest technologies and materials, plus our legendary commitment to quality and value.
ZERO
You want cycling parts and accessories that fit your bike, your body and your performance goals, with no compromise. Look no further than Zero -performance parts and accessories designed specifically for cyclists.
Peak Fuel
Want to increase your training intensity and race performance? Only a balanced nutrition programme and some extra fuel for your body will give you the edge you need. If you want to treat your body right and gain a real edge then PeakFuel is the perfect partner to a healthy, balanced diet. It’ll help you achieve your potential through harder training and making it count on race day.
allpress espresso
At Allpress it is all about flavour… starting in Costa Rica and finishing in your cup. This journey and fanatical obsession with flavour involves the expertise of our talented people, choosing the highest quality beans and innovative roasting technology. We’ve been involved in coffee for a long time now, so enjoy every brew knowing you are in the best possible hands. Michael Allpress
Keido Sportswear
Synonym for elegance and comfort in sport biking at the competitive and amateur level. The lines of apparel presented are the product of years of experience in the sector of bicycle racing, ensuring knowledgeable selection of fabrics and accessories, but above all in the styling of the garments to combine the maximum comfort with the elegance of the finished garments.
Minter Ellison Rudd Watts
Delivering value through listening to our clients, caring about their business and delivering innovative legal solutions is at the heart of what we do. We are proud to be a New Zealand Law Firm with a global outlook. The Minter Ellison Legal Group is one of the largest legal groups across Australia and New Zealand with more than 280 partners and 1000 legal staff in 14 offices across four countries including New Zealand, Australia, The People’s Republic of China, and the United Kingdom.
Grant Thornton
Grant Thornton New Zealand Limited is a leading business adviser and chartered accounting firm with three offices located in Auckland, Wellington and Christchurch. Professional services provided include audit, tax, specialist advisory, privately held business, and wealth management. Services and solutions are tailored to meet the needs of clients.
Fronde
Fronde is a leading New Zealand IT services company that is known for delivering innovative technology solutions for major organisations in the government, utilities and finance sectors. Fronde has a trusted heritage in building complex, high quality software systems that do the job required for some of New Zealand’s most mission critical services. More recently, Fronde has built a breadth of capability in cloud computing and product integration with global brands such as Google and Salesforce.com. It was with some pride that Fronde was judged one of the top Strategic IT vendors in New Zealand that CIO’s should watch, as published in the December 2010/ January 2011 issue of CIO Magazine.
Bont
Jucy
JUCY is one of Australasia’s leading and fastest growing independent tourism brands and New Zealand’s favourite and most trusted car rental and camper van hire company. Kiwi owned and operated, JUCY can get you zipping around the city for a few days or touring our beautiful country for a couple of weeks or more. We operate a fleet of cars and campervans, a Cruize boat in Milford Sound and a Hotel in Auckland City.
www.jucy.co.nz




















